Sam's Club
Social

Role // DIRECT| EDIT

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In partnership with Leo Chicago, I act as a creative lead and director on ongoing social work for Sam’s Club, helping shape and evolve the brand’s visual language across platforms. The role spans multiple formats and product categories, balancing consistency with creative flexibility at scale. I lead on-set video and photo direction, supervise post-production, and step into the edit when needed, bringing a distinct creative point of view to elevate the work while aligning closely with agency and brand direction. I collaborate with the agency’s creative leadership, prop stylists, and directors of photography to define aesthetic choices and execute social-first camera approaches.

Client

Leo

Sam's Club​

Leo Producer: Sara Martin

Leo Creative Director & Art Director: Paul Feldmann

Leo Associate Creative Director, Copywriter: Katie Rivard

Leo Art Director: Amanda Sideris

Leo Copywriter: Luc Almeda

Leo Senior Account Exec: Chandler Gilbert

Crew