Role // Director| Editor

​​

One act can change everything. That’s the heart of this campaign, a ripple effect of kindness and second chances set in motion by one life-saving decision.

​

I directed and edited the hero spot and cutdowns, shaping the story from early concept through final delivery. Starting with a creative seed from our team, I helped write the script, storyboard the visuals, and build out the look and feel of the spots. I led voiceover sessions, cast talent, chose location, and collaborated on wardrobe and props to bring emotional depth to each scene.

In post, I edited four total cuts for both social and broadcast, a :30 hero spot and three :15s. I also oversaw graphics and colored the spot to ensure everything landed with clarity and heart.