Role // Creative Director| Director | Lead Editor

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Learning should feel like play, and this campaign was all about making that magic happen. I directed and edited a series of videos for hand2mind, showcasing their educational tools in collaboration with the BBC’s children's television show Numberblocks. From storyboarding and art direction, to coordinating props, revising scripts, and directing animation, I helped shape a vibrant, kid-friendly world where discovery takes center stage.

On set, I directed both child and adult actors, collaborating with a amazing crew to bring the vision to life. I also led the direction of user-generated content by creating shooting guides for parents to film lifestyle footage at home, and directed an on-site UGC shoot to capture additional authentic moments. We worked closely with the hand2mind team and Numberblocks to ensure everything felt on-brand, with the final content rolling out across YouTube and social media.