Role // Associate Creative Director | Director

​

All that's sugar is not sweet. To welcome pro Valorant player Joshseki to Evil Geniuses, we created a hype announcement video that matched the energy of the moment and Joshseki's personality. I wrote, directed, and edited the piece, crafting a concept that showed how Josh's sweet demeanor masks an appetite for vengeance in gameplay.

From scouting locations to art directing the shoot, I worked closely with a DP to plan out every shot, building a tight storyboard and detailed shot list to keep us on track for a fast-paced shoot.

​

I directed talent and props, and collaborated with both the client and crew to bring the EG brand to life in a way that felt bold and cinematic. The final video rolled out across YouTube and social platforms, giving fans a first look at EG’s newest recruit.