JUSTINE BURCHALL
VISUAL CREATIVE | CURRENTLY @ BANNER STUDIOS
Chicago
Fire FC
Role // Concept Development | AC
For Chicago Fire FC's 2025 intro video, we wanted to show that fire doesn't start with flames, it starts with a spark. That moment ignites and lights up the city, a stadium and a team. We built the spot around two big visual ideas: fires blazing through the streets of Chicago and a surreal mirrored set showing that power comes from within. For the post VFX we dialed it up with thermal effects, fire and spark compositing, octagonal/mirror transitions and firey typography.

Team
Client
Client: Chicago Fire FC, Aaron Cox
Production & Post: Banner Studios
EP: Mike Dahl
CD: Patrick Dahl
Concept Creative: Will Armistead, Jessica Conquest, Justine Burchall, Erinn Casey
Director: Will Armistead
DP: Justin Zipser
Account Director/Post Producer: Kayla Roan
Line Producer: Emily Situmeang
ACs: Paul Nero, Justine Burchall, Annie Heinen
Set Build: Chuck Grendys III, Big City Sets Inc.
Lighting/Grip: Joseph Farris, Visions of Light, Inc.
Edit and Mix: Will Armistead
VFX: Jessica Conquest, Jackson Ammenheuser
Concept Art: Jessica Conquest, JoVaughn Trammell, Aaron Asbury
Chicago Fire FC