Role // Concept Development

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I developed the creative concept for the Chicago Bears’ 2025 game day open, translating the growing electricity around the team and the city into a visual story built for in stadium viewing. The project centered on the idea of a rising signal, a shared sense across fans, players, and coaches that something big is coming and shaping that feeling into a cinematic visual language.

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Drawing from years of fast-paced concepting and visual storytelling across branded, hospitality, and lifestyle content, I built the early narrative direction and visual tone for the piece. I partnered closely with Creative Director JoVaughn Trammell to evolve the world through moodboards, art direction, and 3D concept art, designing the experience to live inside a 360° LED environment.

Client